Marketing is a complex business function that demands careful consideration as it involves directly engaging with consumers to inform, persuade and convince them about a particular product. SMS marketing has become extremely successful as it offers a platform to communicate product knowledge, its price, and availability in the market as well as it has a far much-reaching ability than most marketing tools. Moreover, with the particular increase, mobile technology gadgets, SMS marketing platforms have become a more appealing yet very cost friendly. The text message marketing is one of the best platforms to choose for your business. However, to reap the best from the market it would be prudent to sow into the following tips;
Segment your audience
Target marketing ensures that the clientele reached finds the information informing and addressing their particular needs. The successful integration of customer relationship management (CRM) into the messaging platform ensures that SMS created and sent address specific consumer purchase history, demographics and consumption patterns. Moreover, with a segmented audience, it becomes easy to relay informational messages and continuously improve them over time.
Timing is essential
In marketing, timing is everything. Therefore, through SMS marketing it is important to be conscious of time factor and seasons. Using SMS that informs of deals with an expiry date are more effective than open-ended ones. Moreover, sending customized SMS for Easter, Christmas, weekend and other national holidays makes it easy for customers to relate to your product. Moreover, being in a position to personalize messages using the client’s name makes it even personal and well received. One can relate to the “magic” caused by personalized SMS that wishes one a Happy Birthday or congratulates one for a particular achievement.
Power of triggered messages
Through understanding market analytics it is possible to understand particular trends with customers and hence to use the SMS marketing platform one can generate new or repeated sales. SMS marketing informs on current deals in the market which triggers action from the recipient. This can work effectively especially in seasonal deals and are intended to address a particular inaction experienced from a client. Additionally, triggered messages act as an effective feedback system that engages both clients and the business.
SMS should be brief, engaging and understandable
Marketing SMS should avoid being wordiness thereby making them short, sweet and simple. They should capture attention and inform directly of what is on offer. Moreover, it may describe the availability and pricing where necessary. Moreover, it may inform on relevant links or extensions.
Don’t be a spammer
There is an acceptable degree of SMS marketing, but customers do not want to be bothered. Continued spamming may make the company lose its privilege thereby making SMS marketing very ineffective.